pricing objectives
9121What are your major 2-3 pricing objectives for this new product?
a. Blue Jays cross trainer release date: 11/1/2021
b. Pricing for Prestige:
Premium price for shoes
Price Skimming
Quality of product
Cost of Blues Jays cross trainers: $200
Help to recover product development cost (advertisement, distribution, development)
c. High/low pricing
Corporate special sales to generate customer online and store traffic
Everyday low price
Discount
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