Business and Product Information a) Company overview: description, history, key people, location and subsidiaries, brands
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I am doing Nike, air max is the focus
1. Business and Product Information
a) Company overview: description, history, key people, location and subsidiaries, brands,
and major products and services
b) Mission and vision statements
c) Product profile: name, classification, characteristic, distribution, product life cycle, sales
history
d) Product overview: problem statement and issues, marketing objectives, and aims of the
campaign and media expenditures
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