Final Marketing Plan proposal due by 11:59 PM EST on Day Seven. APA formatting is required along with a cover page and a res
Final Marketing Plan proposal due by 11:59 PM EST on Day Seven. APA formatting is required along with a cover page and a resource page which is not included in the final page count.
- The final paper should be approximately 10-12 pages.
- It should consist of the information from your milestone papers along with information from our discussion board postings.
- Feedback from the Milestone papers must be incorporated
- All key components of a marketing plan must be represented.
- Cover Page
- Table of Contents
- Company Overview/Executive Summary
- New Product or Redefined Product Summary (why is this important to introduce now? How does it support the mission, vision and core values?
- Competitor Analysis and Identifiable Gaps
- Target Market Determination
- The use of e-commerce and social media
- The marketing mix
- The promotional mix
- Consumer buying behavior
- The impact of the pandemic on the company’s approach to sales and marketing
- Product Lifecycle including the graph
- Measurements of success, metrics
- Summary
- Resource Page
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