Target Markets

9067In today’s environment, marketers are encouraged to use social media as a vehicle to transport their message to their target markets. However, as you have read in this module, there are reasons why social media may or may not be the optimal approach for specific target markets. In some cases, you might concentrate more on traditional modes (i.e. print advertisements or another form of non-internet advertising) and media (i.e., TV) as a form of communication. Answer the following questions with your project product and primary target market in mind:

What is your team’s product/service? Provide a brief description.
Who is your primary target market? Provide a brief description.
For your primary target market, will you create a social media campaign?
If so, what is the message and which social media platform will you use? Why do you think this will work best for your product? And, how will you track the results of your social media campaign?
If not, why not? And, what will be your message and main mode and medium for your primary target market? Why do you think this will work best for your product? And, how will you track the results of your social media campaign?
Apart from the text, cite at least one other article you found on your own or in this module that supports your comments and suggestions.
Can be any popular product (ie: car, sneaker, phones, computers,etc).