Choose a product or service that you have purchased or are familiar with. You may use a product that you have discussed in
Part 1: Initial Post
- Choose a product or service that you have purchased or are familiar with. You may use a product that you have discussed in previous modules.
- Describe the product.
- Search online to find an advertisement for the product, and copy/paste a link to the ad into your discussion response.
- Referring to the list of possible common advertising appeals from the Module 5 lesson, which appeals does this ad utilize?
- Then, choose three (3) elements of the promotional mix listed below:
- Advertising
- Consumer sales promotions
- Trade promotions
- Direct marketing
- Professional selling
- Public relations
- Sponsorships
- After you have chosen three (3) promotional mix elements, respond to the following questions:
- What kinds of decisions does each of these areas of the promotional mix include?
- How is each of your chosen promotional mix elements utilized by a firm to sell your chosen product or service (please provide specific information and/or examples).
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