ANALYSIS VIA PORTER’S FIVE FORCES MODEL

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Case Analysis

Week 3

Outline and Grading Guide (100 points)

Choose a case from the textbook for this assignment from the following list.

Case 03 – McDonalds

Case 05 – QVC

Case 10 – Dippin’ Dots

Case 15 – Campbell’s Soup

Case 18 – General Motors

Case 22 – Nintendo

Case 25 – Samsung

Case 27 – Apple

Case 29 – United Way

COMPANY NAME, WEBSITE, and INDUSTRY

State the company name, website address, and industry.

BACKGROUND and HISTORY

Briefly describe the company in the case analysis. What is their primary business, who were

the officers or key players described in the case study? If the case study company is

currently in business, list the company’s current CEO, total sales, and profit or loss for the

last year where data is available. Identify key events or phases in the company’s history.

Describe the performance of this company in the industry. Visit the company’s website and

use http://finance.yahoo.com and/or some other financial search engine to find this data.

(10 points)

NOTE: Make sure to use APA citations throughout the paper. The textbook should be

cited if it is the source of information. If you are not familiar with APA citation, check

out the tutorial APA Guidelines for Citing Sources at the end of the course

Syllabus. There are videos to help you with the APA format and business research in

the Week 1 Lesson.

ANALYSIS VIA PORTER’S FIVE FORCES MODEL

Analyze the competitive environment by listing the threat of new entrants, the bargaining

power of buyers, the bargaining power of suppliers, the threat of substitute products and

services, and the intensity of rivalry among competitors in the industry (Chapter 2).

Summarize your key points in a figure. (25 points)

STRATEGY USED

How does this company create and sustain a competitive advantage? What strategy from

the readings was undertaken by this company? Were they successful? Can all companies

use this strategy? How is the strategy affected by the life cycle in the industry? Remember

to reference Porter’s generic competitive strategies identified in the textbook (Chapter 5),

THIS IS CRITICAL. (25 points)

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Specific STRATEGY(S)

Choose two specific strategies from this list.

Ensuring Coherence in Strategic Direction

Value Chain Analysis

Resource View of Firm

Industry Life Cycle Strategies

Portfolio Management and the BCG Matrix

Apply them to the organization. Be sure to think strategically and show the results clearly.

Use the strategy as a sub-header for each section so it is clear what is being applied. (25

points)

COURSE OF ACTION RECOMMENDED

If you were in a position to advise this company, what strategy would you recommend to

sustain competitive advantage and achieve future growth? Be specific and list the steps the

company should take for successful implementation of your course of action. (5 points)

OPINION

What do you think of this case study? Describe what you believe are the lessons learned

from this case. (5 points)

REFERENCES

When you have completed the paper using the above sections, insert a page break and

have a separate reference page. The references should be listed in accordance with the APA

guidelines as shown in the tutorial. (5 points)

FORMAT:

 Use a title page.

 Font: Use Times New Roman, 12 point.

 Place your name in the upper left-hand corner of the page.

 Each section of your paper should be headed by the bolded, capitalized item

described above.

 Indent paragraphs.

 Insert page numbers bottom right.

3

 Paper length should be two double-spaced pages not including title page,

references, or illustrations and tables.

 Use APA citations throughout the paper. If you are not familiar with APA

citation, refer to the APA tutorial in Student Resources.

 Include a separate reference page at the end of the paper.

 Please prepare reference page as follows.

References

When you have completed the paper using the above sections, insert a page break and

have a separate reference page. The references should be listed in accordance with the APA

guidelines, for example:

Dess, G., Lumpkin, G., & Eisner, A. (2016). Strategic Management (8e). Boston: McGraw-

Hill Irwin.

Side Notes

 Save your paper in the following format: Your last name, initials of your first

and middle name, and the company discussed in the case study.

EXAMPLE: If your name is Edward R Jones and you are writing a case study

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