Marketing Strategies Multiple Stakeholder Groups and Sponsoring Institution PPT

This workshop examined the complexity of designing and delivering marketing support that addresses multiple stakeholders while adhering to cultural, moral, and ethical considerations of a health services organization and the communities it serves. The Marketing Strategy Guidebook you are developing is intended as a future reference for use when facing seemingly contradictory and complex situations in defining the values and services of a healthcare institution.

Upon successful completion of the course material, you will be able to:

Describe the interactions and impacts of multiple stakeholder groups that influence healthcare.

Define the value of marketing activities to the sponsoring institution.

• Resources
• Material used in previous workshop assignments

Background Information

In this assessment you will continue to build your Marketing Strategy Guidebook based on the learning concepts from this workshop. This section should examine integrating and addressing the myriad and sometimes competing demands of internal and external stakeholders.

How effective marketing can influence the beliefs and actions of stakeholder groups