i have the proposal i need only?excutive summery + background + conclusion? so 3 parts? the topic is prada reposition?

In this part you will be using the knowledge about the potential consumers for the repositioned product gained during part 1 ( secondary and primary data you collected) to put together a marketing strategy. In other words, now that you have a good understanding of the consumers for your product/service how are you going to market it to them? Note that this is not a product launch or marketing plan but a marketing strategy. The difference is that a marketing plan involves specific tactics, while a strategy is a general approach. You don’t have to come up with specific marketing slogans but should indicate the slant or the general message the slogan will promote. For instance, if the consumers of your product are into healthy living, then the health benefits of your product might be one message you would want to convey, and you would promote it in healthy living magazines, etc. The details would be worked out later.