Arab Open University Analysis for New Social Marketing Campaign Essay
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Question 1
Propose a marketing plan for a new social marketing campaign in your country. Research in appropriate detail to present a realistic social marketing plan. (500 words, +/- 10%).
Question 2
Based on the marketing plan you proposed, assess your social marketing plan and analyze & evaluate the social marketing mix (i.e. the 4 Ps) that is implemented in the selected social marketing campaign. (1100 words, +/- 10%)
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