Technology has had a huge impact on traditional brick and mortar retailing and consumer behavior toward shopping. Many consumers shop in store for size, color, trends, etc. but then purchase online. Consider the growing impact of e-commerce on traditional retailers and logistics. E-commerce is forcing retailers to adapt and adjust their retail strategies to include omni channel retailing with increasing online transactions and changes to consumer behavior.
Add the impact COVID-19 has had on retailing by accelerating this transition in traditional brick and mortar retail locations as well as forcing changes in consumer behavior. Consumers who were reluctant to shop online now do so frequently and with growing confidence.
Logistics and supply chains have become more efficient in responding to the increased demands of online fulfillment and the changes in consumer behavior brought on by COVID-19 as well.
Considering all of these changes, is traditional brick and mortar retailing dying? Describe what you think the future of traditional brick and mortar retailing will look like in 5 years. How should retailers adapt to remain relevant to consumers? Can you identify any retailers who are thriving with these changes? Explain why.
In your response posts take a counter position to the original post you are responding to and provide different perspectives to the future of retailing.
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