Each student is required to shop one merchandise classification (e.g., mens dress shirts, womans sweaters, televisions etc.)
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Get it written →Each student is required to shop one merchandise classification (e.g., mens dress shirts, womans sweaters, televisions etc.) in two on-line retail stores and prepare a shopping report for each store.
The guidelines for each stores shopping report are as followed:
1 What type of on-line outlet is the store? Identify each store and give a history of the company.
2 What brands were carried in the classification? How many different brands were carried? Why?
3 What styles, colors, sizes and fabrics were carried in the classification? How many different styles, colors, etc. were carried? Do you think it was appropriate?
4 What is the price range of the category and what are the key price points?
5 How does the assortment and display affect buying behavior?
Based on your analysis, set-up this classification as if you were a buyer in an on-line retail operation. Please address the following issues as you set-up the classification:
1 What target market will you buy for and what department are the goods located in? Why?
2 What brands, styles, colors, sizes and fabrics will you carry? Justify your choices. How many different brands, styles, colors, etc. will you carry and why?
3 How will you set-up the price line for the classification? Justify your pricing.
Consumer Buying behavior:
1 Explain the variables/factors that influence retail consumer buying behavior.
2 How does your merchandise assortment and display’s affect and influence consumers to purchase merchandise from your company.
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