What does this organization do and what is its business strategy

Order Instructions

Please choose a company from Amazon, Coca-Cola, Walmart, Costco, Procter & Gamble, Netflix, Microsoft.

What was the strategic decision? Provide a short description or summary and a citation for the article.

§ What does this organization do and what is its business strategy (e.g., low cost, differentiator)? Provide a brief summary.

§ Provide a SWOT/PESTLE analysis (3-4 paragraphs with a table) to help provide macro environmental context and explain the opportunity that the company may be taking advantage of and/or the threat they may be trying to mitigate.

Briefly describe how competitive this particular industry is, and your reasoning for coming to that conclusion. (Porter’s Five Forces will be relevant here.)

§ Why do you think the organization made this decision?

§ Was this a good or bad strategic decision and why? Take a clear stance and argue for it.

§ For these final two points, you will want to use material and theory from the class to support your claims regarding the company’s strategic decision.

– You should connect it to the SWOT/PESTLE and Competitive Analysis

– But in addition you should draw on at least ONE additional framework from class

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