Complete an individual strategic analysis using your simulation company
Order Instructions
Strategic Analysis Instructions
Complete an individual strategic analysis using your simulation company covering the following areas:
Company Background
Who is your company? What do you sell? Where do you sell it?
Business Strategy
What business level strategy does your company follow? Provide evidence from the simulation results.
Industry Overview
What is the industry? How many competitors? How many customers in the industry? Projected industry growth?
PESTEL Framework
political, economical, social, technological, environment, legal
Porter’s Five Forces Analysis
threat of new entrants, threat of substitute products, supplier power, buyer power, and rivalry intensity
Internal Analysis
core competencies
competitive advantage(s)
marketing mix
Financial Analysis
three-year analysis of liquidity ratios, asset management ratios, debt management ratios, profitability ratios, and market value ratios.
SWOT Analysis
strengths, weaknesses, opportunities, and threats
Future Recommendations
make recommendations for the future using TOWS matrix
Risks and Responses
What are the potential risks associated with your recommendations? How would you respond to them as a manager?
Your submission should adhere to APA standards.
E – Exeleas Footwear
Mission
Exeleas Footwear’s (Exeleas) mission is to become a global leader in athletic footwear, with a passion for quality and style. Our focus is providing consumers with excellent craftsmanship, competitive prices, great customer service, and fast delivery. We strive to consistently provide quality products and services that will keep us ahead in the industry.
Vision Statement
Our vision is to deliver products that surpass competitors and provide savings to consumers; while being the global leader in athletic footwear.
The company is in the athletic footwear industry called Exeleas Footwear . The company used a differentiated approach for the sale of its sports footwear
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