Analysis of Persuasive Appeals and Rhetorical Strategies
Order Instructions
Paper #2 – Analysis of Persuasive Appeals and Rhetorical Strategies
Minimum 3 pages plus a work cited/reference page
Write an analysis of an academic text’s argument, with particular emphasis on rhetorical strategies.
Use Amy Yee’s “To Recognize Misinformation in Media, Teach a Generation While It’s Young” to demonstrate an understanding of “persuasive appeal” and “rhetorical strategy.” Ultimately, your paper will demonstrate an explicit knowledge of choices authors make to inform, influence, or persuade audiences.
To be successful, this analysis will include the following components:
1. An introduction that introduces your project to the reader and describes the work to be done in the body of the paper.
a. Preview the general organization of your paper
b. Preview the key questions your paper addresses
c. State your claim and reason concerning what you notice about the rhetorical choices authors make
2. An explanation of the authors’ central claim and reason, as well as background on the
author, the audience, the social context, the place of publication
3. A discussion of the authors’ use of persuasive appeals. You may decide to discuss logos (logic), pathos (emotion), and ethos (credibility), or you may decide to discuss only one of these appeals. These appeals are achieved by using rhetorical strategies, so your investigation will begin by identifying a strategy and then showing how it persuades through logic, emotion, and/or credibility.
4. A conclusion that tells the significance or consequence of understanding persuasive appeals.
Although these sections are listed separately, your paper will link them through smooth transitions. Remember that you will need to provide quoting and examples to support your claim.
Follow the paragraph structure:
The three appeals are analyzed in separate body paragraphs
• Each body paragraph will focus on one appeal type.
• You will have one body paragraph about logos, one about pathos, and one
about ethos.
• It doesn’t matter what order you present them in.
• Each body paragraph should use the following paragraph structure.
• You will not have a CAP paragraph or a paragraph about the organization for
this paper.
Paragraph Structure
Topic sentence: Identify the appeal type you will analyze in the paragraph and
whether or not the author is successful at using the appeal
• Identify the first strategy you will analyze
• Set up information from the text (context for the specific example)
• Provide a specific example of the strategy – quote, paraphrase, summary (with
paragraph citation)
• Analyze the example:
• How is this example the appeal type?
• How will the audience react to this example?
• Why will they react this way?
• Transition and identify the second strategy you will analyze
• Set up information from the text (context for the specific example)
• Provide a specific example of the strategy – quote, paraphrase, summary (with
paragraph citation)
• Analyze the example:
• How is this example the appeal type?
• How will the audience react to this example?
• Why will they react this way?
All three of your body paragraphs should use this structure
• If you use this option, your paper will discuss:
• 3 appeals
• 2 different strategies for each appeal
• 1 example for each strategy
• This means you will discuss a total of 6 different strategies in your paper and
have a total of 6 examples.
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