The 4 P’s

Imagine that you have a summer job as an intern with Beyond Meat, a company known for its suite of plant-based protein products. In your discussion posts, find and share professional sources that help you discuss the following:

1) Scanning the business environment, what do we know about consumer trends around healthy eating/living and the rise of interest in plant-based products?

2) Consider how Beyond Meat has targeted and grown its customer base – How has Beyond Meat effectively used the 4Ps to drive interest and sales in their products? Share an example of one of the 4Ps.