Midterm Paper
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Get it written →Stihl is a manufacturer of chain saws and other similar power tools. It has been shunning big retail chainslike Home Depot and selling primarily through small retail shops. It has been doing well.Recently, however, the growth and popularity of online market platforms such as the AmazonMarketplace where manufacturers can sell directly to consumers if they choose has created bothopportunities and threats to manufacturers such as Stihl.Review the attached documents about the platform business model, Stihl, and Amazon.Suppose that you were a strategic consultant and Stihl hired you to evaluate whether it is worthwhilefor Stihl to use the Amazon Marketplace to sell its power tools. Your analysis and answers will beconsidered by Stihls CEO as he develops companys strategic planning for the next five years. Based oninformation in the provided documents, please answer the following three questions.
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