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November 9, 2021

Marketing Discussion Question

Click on the link below and watch the video on Decision Making.

Choose ONE question below to answer.

Support your answers by using outside sources and citations.

1. Why is it important for marketers to understand how consumers make decisions?

2. What is the consumer decision making process? Explain in detail.

3. Discuss a situation where you made a major decision or purchase. Explain using all the steps in the decision making process.

https://www.youtube.com/watch?v=ud00Xa3tth4

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