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November 9, 2021

Marketing Barbie

Review the sections on The Marketing Mix (product, price, promotion, and distribution) and the Marketing Environment (competitive, economic, social & cultural, political & regulatory, technological). A Mix is a tool that a company can control, and the Environment is an external factor that impacts the company.

Identify a factor in the marketing environment that impacted decisions Mattel made regarding the marketing mix for Barbie.

You need to explain what happened in the marketing environment then show how Mattel responded by changing the marketing mix of Barbie (the specific area of the mix) or by doing something else in the company (perhaps they introduced a new product).

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