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November 9, 2021

Marketing assignment (short answer bullet point)

Need to use the concept from Chapter 5 to answer the assignment questions. Bullet points only

5

Scenario: Sarahowns a coffee shop in Brantford, Ontario.

1) Describe one type of ConsumerSales Promotion you would recommend for the coffee shop. Please use no morethan 2 bullet points for your answer. 1 mark.

2) Describe one type of EventSponsorship you would recommend for the coffee shop. Please use no morethan 2 bullet points for your answer. 1mark.

3) Sarah wants to expand herbusiness by providing catering services to local businesses. Describe one thing Sarah could do in the Prospectingstep of personal selling. Please use nomore than 2 bullet points for your answer. 1 mark.

4) Bob receives a personalizedemail from the coffee shop. The email suggeststhat Bob visit soon to get 10% savings on new types of cookies and cakes. Bob says this email is an example ofadvertising. Is Bob correct? Explainyour answer in no more than 2 bullet points. 1 mark for correct explanation.

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