Differences between selected qualitative methodologies -2
Hi Manny, I updated the executive team with what we are doing on our research. They are excited about the progress we are making on methodologies and also on our market sizing work. The subject of qualitative research came up. We discussed survey research, questionnaire research, and observation research.
Well, I can see the benefit of these different methodologies, but it does not seem as though we have the time and budget to do all of them. Here is my proposal — I will do some research that explains the advantages and disadvantages of each of the three kinds of methodologies and then you can take this back to the executive team for additional feedback. How does this sound?
You are already beginning to fit in, Manny. I expect the people on my team to have their own good ideas and to be excellent problem solvers. Will you please prepare a short brief (between two and three decent sized paragraphs) that discusses the advantages and disadvantages of survey research, questionnaire research, and observation research. It is always a good idea to cite your sources and to include at least one high-quality citation in your work.
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