Data Analysis for Business Managers – Discussion

Statistical inference involves estimating the parameters of a population distribution based on the distribution of samples.  Traditionally, much of the sample data have been collected through subjective primary research, particularly survey responses.  With the rise of readily available secondary data, much data analysis is not being conducted using archival or proprietary data stored in data warehouses.  What are the advantages and disadvantages of using archival vs. primary data?  Provide at least 3 advantages and 3 disadvantages of using subjective survey data (primary) and secondary data. 

Please complete this and respond to at least 2 people by 11-14. 

P.S. – I am attaching a PPT file from an undergrad Principles of Marketing book.  It will give you a very basic idea of primary vs secondary data.  I will leave it up to you to provide specific examples and reasons for which is better in certain situations. Keep in mind the advancements in big data that we have discussed over the past few weeks. 

MKTG9_IE_Ch09_PPT.ppt

Lamb, C. W., Hair, J. F., & McDaniel, C. (2019). MKTG12: Principles of Marketing. Cengage.

Make sure that you include your name in the title of your thread.  It’s the only way for me to know if you are responding to a question on your thread or making a comment on another student’s post.  You are required to comment on at least two post from other students, and you are expected to read through all of them.  This is how we learn. Provide any references that you use APA format and include bibliogaphy at the bottom of your post.  Thank you for your cooperation.

Collepals.com Plagiarism Free Papers

Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.

Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS

Why Hire Collepals.com writers to do your paper?

Quality- We are experienced and have access to ample research materials.

We write plagiarism Free Content

Confidential- We never share or sell your personal information to third parties.

Support-Chat with us today! We are always waiting to answer all your questions.