customer value driven marketing strategy

For this assignment:

1. Name and briefly describe the four major steps in designing a customer value-driven marketing strategy.

2. Describe how marketers segment business markets. How do business segmentation strategies differ from consumer segmentation strategies?

Your paper report will be in a word document and Time New Roman font 12 and utilize 1-3 professional sources in your research. Your paper should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, punctuation, and preferably according to the APA Style.

Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M2_A2.doc.