Section 3. Organizational analysis (For Parts A-C: no more than 10 full content pages, johnson and Johnson is the c

Section 3. Organizational analysis (For Parts A-C: no more than 10 full content pages,

johnson and Johnson is the company being explained 

A. Basic description of the company. Include in your discussion the following:
1. The company’s mission. How has the mission evolved over time?

2. Characteristics of the company – leadership, culture, size in 

sales, number of employees, total assets, geographical locations, 

age.

3. The company’s pattern of past objectives and strategies. How 

successful has the company been with its chosen strategies?

4. The company’s improvement/change initiatives (e.g. Six Sigma, SQM, 

TQM, Lean Manufacturing, JIT, Process Reengineering, High 

Performance Work Teams, Assessment using Malcolm Baldrige National 

Quality Award Criteria, ISO 9000, ISO 14000, Benchmarking, Balanced 

Scorecard, etc) What are firm’s previous & current impact/success of 

improvement initiatives? How do these improvement initiatives align with 

the strategic leadership of the firm?

B. Financial analysis will include:

1. Financial ratios will be calculated in this section. Other 

financial analysis may also be appropriate. Include financial 

trends.

2. Ratios must be compared to industry averages.

3. Don’t just list the ratios, explain what they mean.

4. Financial analysis may help you to identify strengths or weaknesses, 

which may be discussed in this section or the next.

C. Ethical Analysis

1. Ethical Code

2. Ethics training program

3. Ethical relations between company and customers

4. Ethical relations between company team members.