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The discussion is as follows,
Describe the difference between a brand audit and a marketing audit. Why are both important? What role might each play as brands shift and pivot during the COVID-19 pandemic. Provide an example.
Feel free to share examples and insights from online sites and sources to support your responses.
Additional Resources:
BrandWeek (Links to an external site.) https://www.adweek.com/category/brandweek/
Interbrand (Links to an external site.) https://www.interbrand.com/newsroom/
Brand Strategy Insider (Links to an external site.) https://www.brandingstrategyinsider.com/
Think with Google (Links to an external site.) https://www.thinkwithgoogle.com/
Social Media Today (Links to an external site.) https://www.socialmediatoday.com/
Forbes CMO Network (Links to an external site.) https://www.forbes.com/cmo-network/#39b033d21995
Strategy+Business (Links to an external site.) https://www.strategy-business.com/tech-and-innovation
Inc.com (Links to an external site.) https://www.inc.com/
The Verge (Links to an external site.) https://www.theverge.com/
GreenBook Blog (Links to an external site.) https://www.greenbook.org/mr/
Marketing Dive https://www.marketingdive.com/
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