Brief introduction of project company/product/service, ? Situation analysis including macro-environmental scan, PES
- Brief introduction of project company/product/service,
- Situation analysis including macro-environmental scan, “PESTEL” and SWOT analysis
- Competitive analysis
- Product/service features, benefits and brand identity
- Marketing plan objectives described using SMART goals
- Competitive analysis including differentiation, positioning and target market profile
- How the marketing mix (the 4 Ps or 7 Ps) will work together to reinforce the plan objectives, and the marketing communication budget.
- Integrated Marketing Communications plan (IMC) for your product/service. Media plan for this section should clearly state the communication message and how you will relate the message through your selection of specific modes of communication.
- Marketing communications budget including total budget and allocations for each media channel.
- The Executive Summary of the marketing plan is (1/2 page) should be the first page of the marketing plan
- References page
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