How can ?customer service? be a differentiator in the service industry? 2. How can a company such as easyProperty
Chapter 13's case study entitled, Property portals hand control to homeowners, discusses aspects of CRM and it's importance in marketing.
After reading the article answer the following questions in a 2-3 page reflection paper:
1. How can ‘customer service’ be a differentiator in the service industry?
2. How can a company such as easyProperty ensure ‘e-service quality?
3. Do you agree with Ed Mead when he said ‘the internet provides many things, a personal service is not one of them’? Explain your reasons.
Reflection papers should be in APA format, Times New Roman, double spaced, in 12PT FONT. A title page and the reference page are required but do not count towards the 2-3 page minimum.
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