Week 4: Goals and Objectives for Phoenix Hospital

Week 4: Goals and Objectives for Phoenix Hospital

Based on your review of the Phoenix Hospital 5-Year Strategic Plan Scenario provided in Week 1 and your work in Weeks 1 through 3 on mission development, market and SWOT analysis, complete the table below listing 4 to 5 objectives and strategies for the facility. Explain why each strategy is important.

For our project we will define: 

• Goals as broad primary outcomes desired; what we would like to accomplish

• Objectives as measurable; should contain a number

• Strategies as the approach taken to achieve the objectives; the “why” of our actions

An example is provided in the first row. Note that your strategic priorities should be areas where you believe the facility should focus in the first year of the strategic plan.

For this assignment, you can use a goal more than one time, but you need to create at least 4 to 5 measureable objectives and provide the strategy for each. Discuss why you believe each strategy is important:

1. Make Phoenix Hospital the preferred hospital in Hanover County by employees and consumers.

2. Make Phoenix Hospital known as the hospital with the most advanced use of technology in the region (including computer and diagnostic technology).

3. Make Phoenix Hospital known as the employer of choice in Hanover County.

4. Make this coming year the most profitable year ever.

5. Ensure Phoenix Hospital meets all accreditation requirements under the latest CMS regulations.

Goal  

(Select from goals listed above. Goals can be used multiple times) Objectives/measurable actions

(Measurable outcome desired) Strategies

(The “why” of our actions) Why this strategy is important

Example: Make our model X automobile a sales leader in the country by year X. Obtain 60 percent of the sales market as compared with model Y as demonstrated in Consumer Reports annual report. Persuade buyers that model X has the best visual appeal by marketing to the 30- to 40-year-old market with an upscale campaign. Marketing specific to 30- to 40-year-old demographic increases the sales in age range that has had lower sales in the past last year. 

1

2

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5

Cite at least 1 peer-reviewed, scholarly, or similar reference to support your assignment.

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