Week 3: SWOT Analysis for Phoenix Hospital
Review the SWOT Analysis PowerPoint® prior to completing this assignment.
Based on the review of the Phoenix Hospital 5-Year Strategic Plan Scenario, conduct a SWOT analysis to generate a list of perceived strengths, weaknesses, opportunities, and threats for the hospital.
• Strengths and weaknesses are traits internal to the hospital (e.g., strong physician loyalty to the hospital, aging building, and availability of financial resources).
• Opportunities and threats are external to the hospital (e.g., a mall facility available for lease or a competitor hospital opening two physician practices in your market).
Complete the SWOT analysis for the Phoenix Hospital 5-Year Strategic Plan Scenario. Include the following in your SWOT analysis:
• A list of perceived strengths, weaknesses, opportunities, and threats
o At least 3 items in the SWOT analysis must be related to technology, regulatory, and financials.
o You have been provided one section for each SWOT area. If you would like to add additional items to SWOT sections, please add additional line items to the table.
• An analysis of the information from the strategic decision-making scenario that supports the SWOT analysis items
Note: Think ahead in your assignments regarding how your items in the SWOT analysis will translate to objectives and strategies in Week 4. For example, a weakness like “Limited registered nurse staffing in several departments” might translate to an objective of “Increase RN staff by 15 nurses within first 6 months.” The strategy for this objective might be “Job fair at the state nursing convention will increase interest and awareness of opportunities at Phoenix Hospital.”
Table 1: SWOT Analysis
Perceived strength (internal) Perceived weakness (internal)
[Insert Response]
[Insert Response]
Perceived opportunity (external)
Perceived threat (external)
[Insert Response] [Insert Response]
Analysis of existing technology information from the Phoenix Hospital strategic decision-making scenario. Include the following in your analysis:
• Analyze existing technology information.
• Determine if the technology are considered a strength, weakness, opportunity, or threat for the organization.
• Explain your selection.
[Give your response]
Analysis of existing financial information from the Phoenix Hospital strategic decision-making scenario. Include the following in your analysis:
• Analyze existing financial information.
• Determine if the financials are considered a strength, weakness, opportunity, or threat for the organization.
• Explain your selection.
[Give your response]
Analysis of existing regulatory information from the Phoenix Hospital strategic decision-making scenario. Include the following in your analysis:
• Analyze existing regulatory information.
• Determine if the regulatory information is considered a strength, weakness, opportunity, or threat for the organization.
• Explain your selection.
[Give your response]
Analysis of existing information from the Phoenix Hospital strategic decision-making scenario. Include the following in your analysis:
• Select an additional market factor and complete your analysis.
• Determine if the factor selected is considered a strength, weakness, opportunity, or threat for the organization.
• Explain your selection.
[Give your response]
Cite at least 1 peer-reviewed, scholarly, or similar reference to support your assignment.
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