Week 2: Market Analysis for Phoenix Hospital
Review the Phoenix Hospital 5-Year Strategic Plan Scenario.
Research current health care events that influence hospital or other health care facility performance. Consider using the article review from the Week 2 assignment, “Understanding Strategic Decision-Making in Health Care,” if applicable.
Complete the chart using a minimum of 700 words with the following information:
• Identify 3 major market factors from the Phoenix Hospital scenario.
• Analyze how the major market factors selected will affect performance of the hospital in the next 3 years.
o Consider real-life current events in health care and how those could affect hospital performance.
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Major market factor |
Analyze how the major market factor affects hospital performance. |
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2 |
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3 |
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Cite at least 1 peer-reviewed, scholarly, or similar reference to support your assignment.
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