Describe Moderna’s business model. How does it contrast with that of traditional pharmaceutical and biotechnology
- Read: Case Problem " Moderna (A)", by M. Iansiti, K. Lakhani, H. Mayer, K. Herman, July 13, 2021, 9-621-032
Prepare a Managerial Report* structured as follows:
Task 1-1: Structure and present your paper in the form of a Managerial Report, with a cover page, table of content, executive summary, main body, appendices. Expected length of Assignment 1: up to 6 pages APA format, excluding cover page, table of contents, and appendices
Task 1-2: What enabled Moderna to move so fast with their COVID-19 vaccine?
Task 1-3: Describe Moderna's business model. How does it contrast with that of traditional pharmaceutical and biotechnology firms?
Task 1-4: Should Moderna create a separate, stand-alone COVID-19 organization?
Task 1-5: What are the most important priorities for Moderna going forward?
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