Read the attached PDF article entitled, ‘How Blockchain?Technology Can Benefit Marketing: Six Pending Areas Research
Read the attached PDF article entitled, "How Blockchain Technology Can Benefit Marketing: Six Pending Areas Research Areas".
The six pending research areas mentioned in the article are:
1) Fosters disintermediation
2) Aids in combatting click fraud
3) Reinforces trust and transparency
4) Enables enhanced privacy protection
4) empowers security
6) Enables creative loyalty programs.
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