How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the upcoming br
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Read the IKEA case (available in “Files” – “Cases”) and write a 2-3 page (no more than 3 pages), double spaced analysis to answer the following questions:
1. How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the upcoming broadcast of the German video program?
2. What actions should she take regarding the IKEA supply contract with Rangan Export?
- What long term strategy would you suggest she take regarding IKEA’s continued operation in India? Should the company stay or should it exit? Describe the impact of such a decision and how would you manage it.
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