marketing article review assignment
Order Instructions
This is a marketing article review assignment
The purpose of this assignment is to critique a peer-reviewed article regarding consumer behavior. During this assignment, assume the role of a peer reviewer who is reviewing the article for a journal. Select an article from a peer-reviewed journal within the scope of consumer behavior (e.g., global marketing, services, pricing). Begin your research by using an electronic database search. The article must be published within the last 5 years. Write an article review of 850-1,200 words that addresses the following:
1. A general overview of the article. Include an opening paragraph stating the full APA formatted reference for the article you chose. Give a brief overview of the following: thesis of the article, hypothesis, research design methods, conclusions, and recommendations.
2. Relationship to course. How does this article relate to the knowledge within this course? How does it relate to the textbook? – our textbook is “A Framework for marketing management (6th ed,) by Kotler, P., & Keller, K. L. (2016), Upper Saddle River, NJ: Pearson/Prentice Hall. ISBN-13: 9780133871319
3, A critical analysis. Did the process make sense? Was enough information given to determine if results were valid? Were the statistics clear and did they support the results? Were the results generalizable to a wider population than the sample subjects?
4. A value assessment. Based on the conclusions, what value exists in the article for a future manager in the real world?
Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is not required.
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
