Define brand positioning. Explain the reason for positioning and repositioning products

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This is a Discussion Post Assignment:

Define brand positioning. Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort.

Write a 500-750 words with 3 reference sources (not over 5 years if possible). Prepare this assignment according to the guidelines found in the APA Style Guide.

Our textbook is “A Framework for marketing management (6th ed,) by Kotler, P., & Keller, K. L. (2016), Upper Saddle River, NJ: Pearson/Prentice Hall. ISBN-13: 9780133871319

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