Deliverable 5 – Advertisement Analysis

Evaluate and revise ethical issues in media visual communication to improve awareness of social perceptions.

Instructions

Read the articles How Photoshop Changed The World and Restricted Visions of Multiracial Identity in Advertising

Search online for two advertisements: 1) one that depicts a stereotype and 2) one that you believe might cross ethical guidelines due to altering the image.

These advertisements can be from anywhere, but you must be able to submit a link directly to the advertisement image within your paper or insert the image itself in within your Microsoft Word submission.

Using the two advertisements you have chosen to analyze, answer the following questions in a 2-3 page paper (Note: including your images in the paper does not count towards the content requirement.):

• What type of stereotype did you identify in the first ad you chose to analyze? How could the depiction of this stereotype be harmful?
• What ethical concerns did you find in your second advertisement with retouched/altered images?
• What role does the use of stereotypical visual images play in social perceptions? What role does the use of retouched/altered images play in social perceptions?
• What would you change about both of these advertisements to more ethically and accurately portray the images used?

Submit your paper in Microsoft Word format.

Required Resources:

How Photoshop Changed The World

Restricted Visions of Multiracial Identity in Advertising