Discuss how and why online advertising and promotion is effective and essential to internet marketing. Discuss the
Discuss how and why online advertising and promotion is effective and essential to internet marketing.
Discuss the concepts of customer acquisition, conversion & retention and why are they important for the marketer when developing marketing strategies?
Explain the customer lifetime value (CLV) concept. Thinking about a specific firm, how could it use the concept of CLV to increase the overall profitability of its customer base?
Provide graphics and charts to support your discussion.
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