How Trader Joe’s Creates Meaningful Brand Touchpoints Trader Joe’s, a popular grocery store chain, has earned t
How Trader Joe's Creates Meaningful Brand Touchpoints
- Trader Joe's, a popular grocery store chain, has earned tremendous loyalty and a cult-like following. A trip to Trader Joe's may lead the consumer to encounter a tricky parking situation, crowded aisles, and long checkout lines. There are no sales, coupons, or loyalty cards. Yet Trader Joe’s leads in customer satisfaction and employee engagement. Why has the company earned such a devoted following? Trader Joe's doesn't aim to automate or streamline the shopping process–the goal is to make shopping fun.
- The store provides a sensory-filled in-store experience. Walking into the store gives the consumer the feeling of stepping off a cruise ship into a vibrant island paradise. Store leaders wear Hawaiian print shirts. The store has hand-written signs and zany product names. Samples are often given out (pre-COVID times). Kids get free stickers and have fun searching for the hidden stuffed animal.
- The experience provides a sense of being on a treasure hunt through limited run, experimental products. Fans of the store love the affordable prices as well, and TJ's "two-buck-chuck" wine is a customer favorite. There are many private-label brands (which means these can't be purchased at other grocery stores), which adds to loyalty.
- Trader Joe's is known for its engaged employees. The employees seem to love working there and display high levels of enthusiasm. Instead of just asking customers how they're doing, the cashiers often ask or comment on things unique to the customer. It's not unusual for an employee to start juggling oranges or performing some similar lighthearted activity.
- While Trader Joe's doesn't offer online commerce, its website does offer some novel touchpoints. For example, there's a monthly podcast–each episode can be found on the website. Other resources on the website include recipes, articles on entertaining, stories on featured products, and guides on everything from creating tulip arrangements to building a better skincare routine.
Questions:
- Describe how the brand touchpoints at Trader Joe's provide emotional, self-expressive, and social benefits. Be specific, and be sure to not combine these 3 benefits into 1—discuss each in turn.
- What recommendations would you make on how to improve brand touchpoints? Please be specific here and include your original thoughts.
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.