How can the inability to compete profitably on price be overcome?

DISCUSSION QUESTION 1-1

MB609 Capstone: Case and Industry Analysis

Lesson 1: An Overview of Small Business Economics

Upon completion of the Required Readings, write a thorough, well-planned narrative answer to the following discussion question.  Rely on your Required Readings and the Lecture and Research Update for specific information to answer the discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information.  Your Discussion Question response should be both grammatically and mechanically correct, and formatted in the same fashion as the question itself.  If there is a Part A, your response should identify a Part A, etc.  In addition, you must appropriately cite all resources used in your responses and document in a bibliography using APA style.

Discussion Question 1 (50 points)

Two (2) key factors in determining the cost-effectiveness and potential profitability of bringing any product or service to market are supply and demand and price determination.  After reviewing your Required Readings, address the following issues. (50 points) (A 2-page response is required.)

a. What is learned from a well-formulated supply and demand curve analysis and how does this information help determine optimum production rates for maximum profitability?

b. What is the correlation between employee benefits and return on investment assets, return on equity, and return on sales? 

c. How can the inability to compete profitably on price be overcome?

Grading Rubric

Please refer to the rubric on the following page for the grading criteria for this assignment.