? 1)SWOT Analysis of the case(Strengths, Weaknesses, Opportunities, Threats, & Trends) 2)Define the International Mar
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1)SWOT Analysis of the case(Strengths, Weaknesses, Opportunities, Threats, & Trends)
2)Define the International Marketing Issue / Opportunity – Not just what is happening, but what is the effect (or potential effect) on the brand or marketing strategy
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