Communications

1.      Ask: Review the information linked below about the Generation Equality Forum and develop a pitch offering interviews with a spokesperson* for the event. Additionally, identify 5 media outlets you would send your pitch to. To note, the event took place earlier this month but for purposes of this writing sample you can position it as an event that will take place in the future. *Spokesperson does not need to be a real-life spokesperson.

What we’re looking for: Ability to analyze an opportunity, come up with a strong media angle and identify the proper audience to pitch. We are looking for the skill of storytelling and creativity.

Reference link: https://forum.generationequality.org/generation-equality-forum-paris

2.      Ask: Conduct research on what the recent media coverage of the state of tourism is in the United States (2-3 articles and add the links in your response).

If you worked for the head of the U.S. Travel Association and had to develop the content of a presentation about the current state of the industry in the U.S. and the future of domestic travel, what three themes or topics would you focus on based on your research? Explain each in a paragraph and recommend key talking points.

What we’re looking for: Ability to conduct a media sweep, analyze coverage and identify opportunities for a client.

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