1. Market segmentation, an important strategy in marketing, has evolved from treating everyone the same (ma
1. Market segmentation, an important strategy in marketing, has evolved from treating everyone the same (mass marketing) to 1:1 marketing, or treating everyone uniquely. Do you think it is possible for most marketers to participate in 1:1 marketing campaigns? What has been your experience with 1:1 marketing — either as the recipient of such campaign efforts or the administrator of such campaigns on behalf of your business?
2. Take a position: Prices should reflect the value that consumers are willing to pay versus Prices should primarily just reflect the cost involved in making a product or service.
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