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August 30, 2021

Innovative Mobile Marketing Campaigns

General Questions

SMARTIES X is a globally recognized marketing award honoring outstanding innovation resulting in significant business impact for brands, agencies, media companies, and technology providers. Visit the and scroll down to the winner search engine. Filter to the most recent award year and explore the many mobile categories. (Writer please visit website and scroll down to bottom and filter category to mobile.

https://www.mmaglobal.com/smarties/awards/programs/x

Pick two to three campaigns from the mobile categories to examine in detail and write a 2 page paper that assesses what each campaign did well and what made each one innovative. What strategies can you employ in your new media campaign?

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