1. Compare and contrast the Four Ps approach to marketing versus the Value Approach (creating, communicating, a
1. Compare and contrast the Four Ps approach to marketing versus the Value
Approach (creating, communicating, and delivering value). What would you
expect to be the same and what would you expect to be different between two
companies that apply one or the other approach?
2. This chapter addresses several reasons why marketing is an important area of
study. Should marketing be required for all college students, no matter their
major? Why or why not?
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