SWOT Analysis
For this weeks discussion, please respond to the following:
Complete the SWOT Matrix [DOCX] (attached) to highlight the strengths, weaknesses, opportunities, and threats of the company (as approved by the instructor) you described in the Week 1 discussion.
Your selected company may be a startup company of your choosing or it may be based on the snack food company scenario provided to you.
Include four items in each category.
As you complete each quadrant of the SWOT Matrix, consider these questions:
Strengths.
What are your selected companys likely strengths?
Is your product or service in a growing industry and does it lack an entrenched competitor?
Are you in a niche market with great potential?
What strengths do you and other team members bring to the company?
Weaknesses.
What are your chosen companys likely weaknesses?
How entrenched is the competition in your industry segment?
Is your management team inexperienced?
How challenging will it be to produce the product or offer the service and maintain quality?
Opportunities.
What are your companys opportunities?
Does your segment have more demand than supply?
Have larger corporations stopped serving smaller or niche markets that you could enter?
Is a new market emerging because of demographics, immigration, changing tastes, et cetera?
Threats.
What are your companys threats?
Does a clear market leader exist that will be hard and expensive to displace?
Are downward-pricing pressures in the segment making profit margins slim?
Are there few or no barriers to entry for new competitors?
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