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August 15, 2021

Strategic Analysis on Impossible Foods Company

This assignment is designed to enable assessment of my knowledge, skills and abilities across three dimensions:

Your ability to learn and understand the strategic management theory and concepts contained within the course. This may include other theories and concepts not specifically covered in the course that you discover through your reading of the (strategic) management literature.
Your ability to critically evaluate theory and to understand the implications of applying the theory.
Your ability to apply the theory in an appropriate or creative manner.

The context of this Assignment is a business organization called Impossible Food and their interest in entering the Australian market.

There are 4 specific tasks required in this Assignment. I am to produce a report that reflects my research and analysis that cover these 4 tasks and:

a) Background and History of Impossible Foods

b) Macro-Environment Analysis of Australia for the Impossible Food Industry (PESTLE Tool )

c) Industry/Sector/Market Analysis (Porters Forces)

d) Key Success Factors for the Industry – (Please refer to the uploaded reference articles

I am required to use the attached template (BUSM_3200 Assignment 1_Template) where I have indicated the requirement and word count for each paragraph highlighted in red and also provided some links for your consideration under references in the template

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