Rhetorical Analysis
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Get it written →Analyze what persuasive strategies the ad invokes to appeal to its audience. Demonstrate comprehension of the techniques involved in both analysis and persuasion. Dont just summarize the commercial or reflect on the issue(s) it may raise. Some options for consideration:
- Words and language (rhetoric)
- Images
- Persuasive strategies (ethos, pathos, logos)
- Music
- Message
- Audience
- Purpose
- Effectiveness
TIP: Consider picking a few important areas and develop them well, referencing details from the commercial. The commercial will have a lot of possibilities for analysis.
Link source: https://www.youtube.com/watch?v=vI4LHl4yFuo – Google “Year in Search” Commercial
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