Professional Writing: Learning Resources Assignment

The purpose of this assignment is to reflect on your key learning from one of the major learning resources assigned this week. This assignment will require you to view or read an assigned learning resource and answer the questions about that resource, following the standards outlined in the Learning Resource Response Rubric which require you to respond to all questions. You will also need to provide supporting details for each answer to demonstrate thorough understanding of the concepts provided in the resource. Your responses should be at least one page (single spaced) in length. Your responses should also be well organized and free from careless mistakes with grammar, spelling, or mechanics.

Assignment: Learning Resource Response 2

Video Title: How to Use the AIDA Formula for Writing Sales Letters (5:53)

Link: https://youtu.be/mA-Z_gHmUX0

Questions:

Be sure to to focus on the applicable part of AIDA when answering Questions 1-4.

1. What sorts of questions should you ask yourself in order to help create a lead paragraph that grabs the readers attention?

2. How do you get readers interested in your product or service?

3. How do you create desire for your product or service?

4. What is included in a good, action-based close?

5. Describe how you would use AIDA to persuade readers in other letters besides sales letters Give a real-world, detailed example.

Textbook:

MacRae, P. (2016). Business and professional writing: A basic guide for Americans. Broadview Press. ISBN: 978-1-5548-1331-5

To find online textbook you can use either of these sites:

https://www.google.com/books/edition/_/VnCqDwAAQBAJ?hl=en&gbpv=1

https://www.perlego.com/home