Product analysis ( Cocoa )

Analyze the product you are using for this project in the context of what the 4 previous assignments have told you about the country. Marketing success depends on the demand for the product and demand is driven by 5 major determinants:

• The availability of complements which are other products that need to be used with the primary product. Gasoline, for example, is a complement to an automobile.
• People’s taste for a particular product or service
• Household income
• The availability of substitutes for the product.
• Price expectations. There will be less demand if people expect the price to fall. More demand will exist if people expect prices to rise. 

These demand determinants need to be considered along with the following:

• What product features would appeal to people in this country/culture?
• Are there supply chain issues?
• Are key resources available and competitively priced? 

For this analysis, sources of information will vary depending on the product you’ve selected. You are most familiar with the product you chose so you likely know where to get that information. This link to the Business Source Premier will help narrow down the information you need as you work through this analysis.

The paper should run four to five pages plus a reference page and written in APA format. Include reference citations in the body of the paper. Each of the assignments in MBA 505 are building toward a comprehensive market-penetration strategy and, in the last assignment, assignments 1 through 5 will be combined into a single paper.

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