The Board of Directors at Post University has asked you to create an integratedmarketing communication (IMC) advertising program for the university. There are 2reasons for this project:
1. The BoD wants a better understanding of the target market(s) they are trying toattract.
2. Your slides will help the marketing and admissions teams at Post determine howbest to promote the Post University brand and continue to grow the university.
Develop a professional PowerPoint presentation (approximately 8 content slides plustitle and reference slides) which includes the following:1. A title slide with your name, title of assignment, and date (1 slide)2. Introduction explaining the purpose of the slide deck (1 slide)3. Approximately, how many colleges/universities are there in the US, and howmany active college students are there in the US. (1 slide)4. The Adult Learner Target Market. What is their average age? What arethe most likely and best channels to attract them (social media, eMail, TV,billboards, satellite or terrestrial radio, newspaper, etc.)? (1 slide)5. Most adult students are in school to earn a degree so they can boost theirlifetime earnings. Generalize the value of a college education by inserting achart displaying the lifetime earnings comparison of lifetime high schoolearnings versus college education earnings (1 slide)6. How does Post University stand out against the competition of otheruniversities? (1 slide)7. Persuasive summary (1 slide)8. List of supporting references/citations (1 slide)
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