Marketing Used Inventory and Training Community Managers to the Sales Process

Regarding “Sales and Marketing Manager” job interview for 50  mobile home communities (where community managers are also “sales professionals” in the mobile home business.)

 

My interviewer asked the question: “If I tell Maria (company President) I’m unable to hire additional “community maintence” by hiring you, how do I propose to her that we should hire you?  How do I justify these funds and how would you increase sales and market used inventory in the home community?  How would you market vacant lots?”

 

1) https://assetdevelopment.com/

2) https://housingalliance.us/west-partners-acquires-asset-development-group/

3) https://www.monster.com/job-openings/sales-marketing-manager-menomonee-falls-wi–97376629-6859-4c6a-a9a4-acf2a9529bd4

4) https://assetdevelopment.com/

 

I explained this was a tough and difficult question without having the data needed in terms of “closing ratio” based upon the leads received vs. how many were being sold by community managers, not knowing what market they were advertising to on ‘mhvillage.com, facebook, etc.”  I also explained that the community manager’s main responbilities were to collect payments and handle complaints and that their last priority was likely sales (reiterating the interviewers statement). The interviewer also asked how I would train these community managers to sell homes when most of them aren’t sales people. 

 

I was also asked what resources (how to utilize their CRM, etc) I could come up with to increase sales.